About AITrack

Rui Fernandes Teixeira started his career in 2001 with SGS ICS in Portugal as Project Manager and lectured in IPB University – Mechanical Technology Department. In 2006, he joined ECA as International Business Manager and subsequently as General Manager in ECA Control Engineering in 2007 in Barcelona. Rui joined BV as International Project Manager in Industry Division with BV Iberia Zone from August 2007. In 2010, Rui was the Procurement Services Manager based in France for 3.5 years. After that he moved to Singapore where he held several different senior roles including Head of Strategy and Sales in APAC before returning to the Head Office to support Sustainability as Global Vice President Sales & Marketing Sustainability.

Rui has a Materials Engineering background and holds an Executive MBA from S.P. Jain, School of Global Management Singapore campus - Major in Sales & Marketing, a Master of Science in Engineering Design from Technical University of Lisbon, Portugal, and a Massachusetts Institute of Technology Certification as Chief Sustainability Officer.

Craig is the Co-Founder and Chief Operating Officer of AITrack Solutions (previously Aligned Incentives). An innovator at heart, he has focused his career on rethinking life cycle assessment from the ground up to make it scalable, more useful at both the corporate and product level, and integrated into financial and sustainability metrics. Before starting AITrack Solutions, Craig was the Director of LCA and Decision Analytics in the Environmental Finance Group at Enviance, where he managed client projects and software development focused   on developing financially driven sustainability strategies. Craig offers expertise on product development, sustainability strategy and accounting, metric development, financial valuation, LCA, and decision support analytics. Prior to Enviance, Craig was a Principal Analyst at Concurrent Technologies Corporation (CTC) where he developed and managed CTC’s Sustainability and Decision Support program. Craig holds a MS in Sustainable Systems and a MPP from the University of Michigan, with a focus on systems modeling, LCA, and data science.

Sarah is Chief Strategy Officer at AITrack Solutions by Bureau Veritas (formerly Aligned Incentives), where she leads corporate reporting and strategy engagements and product LCA innovation. Prior to joining Aligned Incentives, Sarah led product carbon footprinting for new product introductions at Apple. At Sphera and thinkstep, Sarah worked internationally with clients across sectors and developed LCA data for the GaBi LCA database. Her book Life-cycle Assessment of Semiconductors has served as a widely-used source of environmental impact data for electronic chips. She holds a Ph.D. and M.S. in Mechanical Engineering from University of California, Berkeley, and a B.S. in Product Design from Stanford University.

As CTO, John is responsible for the team that develops and operates the AITrack software and supporting infrastructure. Before joining Bureau Veritas, John served as CTO at several B2B and B2C software companies, including at Enviance (now part of Cority), where he was instrumental in building the first multi-tenant cloud-based Environmental Management System which was adopted by many of the largest companies in the retail, utility, and oil and gas sectors.

Yann co-founded Aligned Incentives (acquired by Bureau Veritas) and served as its CEO until September 2025. Prior to co-founding Aligned Incentives, Yann was an entrepreneur, corporate executive, McKinsey consultant and UNDP Director. He received his MBA from Harvard Business School.