Press Release

Jumeirah Al Naseem in Dubai becomes first hotel in the world to receive Bureau Veritas Safeguard label

May. 25 2020

The Dubai five-star resort has been awarded Bureau Veritas’ Safeguard label. Jumeirah Al Naseem is the first hotel in the world to receive this certification, which attests to its compliance with the highest hygiene standards.

As part of its “Restart Your Business with BV” initiative, Bureau Veritas offers a sanitation protocol, backed up by a label aimed at reassuring customers and employees, to foster a fast, trustworthy resumption of activity. The Bureau Veritas Safeguard label is awarded based on compliance with all requirements, following independent verification carried out by a duly qualified auditor.


Safeguard label


Jumeirah Group is also the first Bureau Veritas customer to use the digital platform associated with the "Restart Your Business With BV" initiative, which allows for a fully digitalized audit process. The digital platform responds to two key client needs: traceability – dashboards provide performance indicators collected on-site – and transparency – the general public can verify the validity of a facility’s label.

José Silva, Chief Executive Officer of Jumeirah Group, said: “The safety of our guests and colleagues has always been our utmost priority. We have a longstanding relationship with Bureau Veritas, working with them since 2018 to oversee our HACCP certification for food safety and implementing health, safety and environment compliance audits globally. The current situation requires us to go even further to validate the protective measures in place and achieving the Bureau Veritas Safeguard Label is an important step in restoring confidence and demonstrating our commitment to operate our hotels to the highest global standards. Jumeirah Al Naseem is the first hotel in the world to receive the Safeguard Label, and we will be working closely with Bureau Veritas over the coming weeks to certify our wider portfolio.”

Marcel Hochar, Senior Vice President Middle East and Central Asia for Bureau Veritas, said: “For almost 200 years, Bureau Veritas’ mission has been to shape a world of trust. Adapting to the current crisis, we have developed the Safeguard label to certify that appropriate safety standards, training and cleaning protocols are achieved to allow businesses in general and the hospitality sector in particular, to re-commence operations with confidence. With this label, we have the ability to address the new expectations of our society in terms of health and safety.”

He added: “We are very proud to be associated with Jumeriah Group in its proactive endeavor to make a difference for guests and demonstrate its readiness to receive them in a healthy and safe environment.”

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